SEO is the acronym for Search Engine Optimization. It’s the practice of optimizing websites to make them reach a high position in Google’s – or another search engine’s – search results. SEO focuses on rankings in the organic search results. We’ll answer the question “What is SEO?” in this post.

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Onpage SEO factors

Onpage SEO factors are all the things you can influence on your website. All kinds of technical aspects of your website are important for the chances of your website to rank in the search engines. WordPress actually is a rather SEO friendly platform. Combined with our Yoast SEO plugin, most technical challenges are covered.

>> Tìm hiểu kỹ hơn về SEO Onpage qua bài viết SEO Onpage là gì?

what is SEO

The structure of your website, your site speed and the content of your site are other important  onpage SEO factors. Just browse through the different categories of our SEO blog to find all those important onpage ranking factors.

Offpage SEO factors

Next to onpage SEO factors, there are offpage SEO factors. These offpage SEO factors are a bit more difficult to influence, though. The most important offpage factor are the links to your site. The more (relevant) sites link to your website, the higher your ranking in Google will be.

what is SEO

Another offpage factor is the competition or the niche of your specific website. In some niches, it is much harder to rank, than in other niches. The competitiveness of your market therefore also has a large influence on your chances to rank.

What is SEO?

what is SEO

SEO should never be a trick. It should be a sustainable long-term strategy. Using tricks in order to fit Google’s algorithm only works in the short run. Google’s mission is to organize the world’s information and make it universally accessible and useful. Google wants to show their users the best result for a specific keyword. If you want to rank for that keyword, you should simply try to be the best result.

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SEO strategy

what is SEO

Being the best result means focusing on technical excellence, great User Experience, flawless website security, and really awesome content. You should focus on all the aspects of website optimization in order to be the best result. That’s what our holistic SEO strategy is all about!

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